Provider profile · 2026 edition
Persona review 2026: scores, pricing and alternatives.
An identity platform covering personal and business verification with watchlist and adverse media reports.
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An identity platform covering personal and business verification with watchlist and adverse media reports.
Persona scores 2.9 out of 5 (57 out of 100) in the Buckingham Intelligence Identity Verification and Transaction Monitoring Index 2026 and ranks 9 of 13. It is strongest for firms wanting US or EU data residency and strong security credentials, with 5 out of 5 for regulatory standing and data protection. Not published or not stated on the pages read: coverage, global reach and integration.
Scores from the Identity Verification and Transaction Monitoring Index 2026.
| Segment | Score out of 100 | Rank |
|---|---|---|
| For payment and e-money firms | 55 | 9 of 13 |
| For crypto firms | 54 | 11 of 13 |
| For lenders and marketplaces | 62 | 8 of 13 |
The score out of 5 is the overall score out of 100 divided by 20. Leader goes to the top three overall, Best for to the first in each segment, and Top rated for to a score of 5 out of 5 on a criterion. Awards cannot be bought.
Where it scores best, and where to check closely, as shown in each ranking.
Firms wanting US or EU data residency and strong security credentials.
What Persona publishes on its own pages, read on 22 October 2026.
An identity platform covering personal and business verification with watchlist and adverse media reports. It publishes the strongest data protection terms in this edition, a choice of US or EU data centres, and a wide set of certifications. Its only published price is a "starting at" figure, and it does not publish transaction monitoring or country counts.
| Fact | What the provider publishes |
|---|---|
| Coverage | KYC and KYB listed as use cases; "Risk & screening reports" include watchlists and adverse media; Growth plan includes "KYB services". Transaction monitoring not published. |
| Pricing | Essential: "Starting at $250/month (minimum contract term of 12 months)". Growth and Enterprise: "Contact us". |
| Global reach | Homepage states "~1B identities verified"; no country or document counts on the pages read. |
| Integration | Flow Editor and Dynamic Flow for building journeys; developer documentation and API reference; startup programme published. |
| Regulatory standing | "Audited against SOC 2 Type II and ISO 27001 requirements"; FedRAMP authorised. Named clients include Payoneer, Travelex, Brex, Uphold and Ripple. |
| Data protection | Hosted on Google Cloud; customers choose US or EU data centres: "Your data is processed and stored in the region you select." Automated deletion by user population or data type, field-level redaction, deletion by API or dashboard. |
| Date read | 22 October 2026 |
A fact that is not published is scored as not offered or, for a fee, as if it were high. It is never estimated.
Facts read on 22 October 2026 from: withpersona.com, withpersona.com/pricing, withpersona.com/security.
Each score with the evidence behind it.
Each criterion is scored 0 to 5 against the best published offer in the Identity Verification and Transaction Monitoring Index. 0 means not offered or not published. How it is scored
The other providers in the same ranking, ordered by score.
| Provider | Score out of 5 | Rank | Strongest for |
|---|---|---|---|
| Sumsub | 4.7 | 1 of 13 | Payment, e-money and crypto firms wanting one platform with published prices |
| Shufti | 4.3 | 2 of 13 | Firms needing the widest published country and watchlist coverage |
| iDenfy | 4.3 | 3 of 13 | Smaller payment and crypto firms wanting published prices and EU data storage |
| Veriff | 4.2 | 4 of 13 | Firms needing wide document coverage with published self-serve prices |
| Socure | 3.5 | 5 of 13 | US firms wanting published startup pricing and bank-grade credentials |
| Ondato | 3.5 | 6 of 13 | EU firms wanting published volume price ranges |
| ComplyAdvantage | 3.0 | 7 of 13 | Firms needing screening and monitoring with a published price table |
| Trulioo | 2.9 | 8 of 13 | Payment firms verifying people and businesses across many countries |
| Alloy | 2.7 | 10 of 13 | US banks, credit unions and lenders orchestrating many data vendors |
| Jumio | 2.7 | 11 of 13 | Large firms needing document checks at scale |
| Sardine | 2.3 | 12 of 13 | Payment and crypto firms combining fraud and AML in one system |
| Entrust (formerly Onfido) | 2.1 | 13 of 13 | Firms wanting a no-code onboarding builder with watchlist reports |
Full Identity Verification and Transaction Monitoring Index ranking
Side by side on every criterion, fact and award.
Head-to-head comparisons cover pairs within the top five of each ranking. Persona is compared with its alternatives in the table above.
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