Comparison · 2026 edition
Adclear vs Ruleguard: Consumer Duty software compared 2026.
Adclear and Ruleguard side by side in the Consumer Duty and Financial Promotions Software Index 2026: scores, evidence, published facts and awards.
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Adclear and Ruleguard side by side in the Consumer Duty and Financial Promotions Software Index 2026: scores, evidence, published facts and awards.
In the Consumer Duty and Financial Promotions Software Index, Adclear scores higher overall: 3.2 out of 5 (65 out of 100) against 3.2 (64), ranking 2 and 3 of 14. Adclear scores higher for payment and e-money firms and investment and insurance firms; Ruleguard scores higher for lenders and consumer credit firms.
Overall and segment scores out of 100, and the score out of 5.
| Score | Adclear | Ruleguard |
|---|---|---|
| Score out of 5 | 3.2 | 3.2 |
| Score out of 100 | 65 | 64 |
| Overall rank | 2 of 14 | 3 of 14 |
| For payment and e-money firms (out of 100) | 65, rank 2 | 61, rank 3 |
| For lenders and consumer credit firms (out of 100) | 62, rank 3 | 65, rank 2 |
| For investment and insurance firms (out of 100) | 69, rank 2 | 65, rank 3 |
| Type | Financial promotions review and monitoring platform | Compliance platform with Consumer Duty, promotions and change modules |
Each score with the evidence behind it.
| Criterion | Adclear | Ruleguard |
|---|---|---|
| Coverage of the three jobs | 2/5 Promotions review and approval in full, with horizon scanning limited to rule-pack updates; no Consumer Duty outcomes product. | 5/5 Consumer Duty monitoring with board reporting, promotions approval and horizon scanning all published. |
| Published pricing | 0/5 Not published on the pages read. | 0/5 Pricing model described; no figures published. |
| Regulatory content and update speed | 5/5 Named regulators and rulebooks, 100+ regulators and a 24-hour update time. | 1/5 Monitoring as changes are published is stated; no named sources or counts. |
| Integration and workflow | 4/5 API, named integrations and approval workflow with audit trail; no go-live time. | 5/5 API, named integrations, approval workflow with audit trail and a stated testing period. |
| Security standing | 5/5 ISO 27001 and SOC 2 Type II published. | 3/5 ISO 27001 published; SOC 2 not published. |
| Evidence of regulated clients | 4/5 Named regulated clients with case studies; no client count. | 4/5 Named regulated clients with a case study; no client count. |
Each criterion is scored 0 to 5 against the best published offer in the Consumer Duty and Financial Promotions Software Index. 0 means not offered or not published. How it is scored
What each provider publishes on its own pages, read on 26 October 2026.
| Fact | Adclear | Ruleguard |
|---|---|---|
| Coverage | "Review, approve and monitor every financial communication against FCA, FINRA, SEC and UDAAP rules"; configurable approval chains; post-publication scans. Horizon Scanning: guidance, consultation papers, enforcement actions and Dear CEO letters "translated into rule pack that updates monthly". Consumer Duty appears as a rule pack, not an outcomes product. | Consumer Duty module: controls mapped "to the four consumer outcomes and three cross-cutting rules" and "Board reporting and governance" compiled from the platform. Financial Promotions module: "multi-stage review and approval" and a "Centralised promotions register". Regulatory Change Management: tracking "from horizon scanning through implementation". |
| Pricing | Not published on the pages read. | "Ruleguard uses value-based pricing related to the number of regions, legal-entities, and compliance use-cases". No figures published. |
| Regulatory content | "Rule packs for FCA, FINRA, SEC, CFPB and FDIC requirements, updated within 24 hours"; knowledge base includes the "FCA Handbook, ASA CAP/BCAP codes"; "100+ regulators worldwide". | "Regulatory sources are monitored and relevant changes surfaced as they're published"; tracks "multiple regulators and jurisdictions". No source names or counts published. |
| Integration | "Native integrations with Slack, Figma, Google Docs, Contentful, Jira, Monday.com and Workfront"; affiliate feeds "via CSV or REST API"; "Multi-stage, role-based sign-off" with a "Full audit trail from day one". No go-live time published. | "full REST API suite" with OpenAPI documentation; Zapier link to "7,000+ platforms like Slack, Salesforce, Teams, and SharePoint"; CSV batch ingester; immutable audit trail; "We recommend 10-12 weeks of agent testing and feedback to reach a steady run-rate". |
| Security | "Adclear is ISO 27001 and SOC 2 Type II certified, and Cyber Essentials Plus accredited"; "UK data residency by default", EU and US residency on enterprise plans. | "Ruleguard is ISO 27001 certified" and "compliant with ISO 42001"; data hosted in the United States, United Kingdom, European Union and Australia. |
| Clients | Case studies for Plum, InvestEngine, PensionBee and Trade Nation; "Join teams at Lloyds Bank, PensionBee and IG". | Rathbones Asset Management case study; homepage logos include Quilter Cheviot, Monex and ADM Investor Services. |
| Date read | 26 October 2026 | 26 October 2026 |
Not published or not stated by Adclear: pricing and integration.
Not published or not stated by Ruleguard: pricing, regulatory content and security standing.
Facts read on 26 October 2026 from: adclear.ai, adclear.ai/product/pre-publication-approvals, adclear.ai/product/post-publication-monitoring, adclear.ai/product/governance, adclear.ai/global-coverage, adclear.ai/security; and ruleguard.com, ruleguard.com/solutions-listing/consumer-duty, ruleguard.com/solutions/financial-promotion, ruleguard.com/solutions/…, ruleguard.com/…, ruleguard.com/…, ruleguard.com/faq, ruleguard.com/case-studies.
Awards follow from the published scores and cannot be bought.
From each provider's strongest criteria and published terms.
Payment, lending and investment firms with high marketing volumes.
UK firms wanting all three jobs on one platform.
Tell us what you need and where you operate.