Provider profile · 2026 edition
MorganAsh review 2026: scores, pricing and alternatives.
A UK provider whose MARS software assesses, monitors and reports on vulnerable customers, one part of Consumer Duty outcomes work.
WhatsApp and Telegram +44 7563 115980
[email protected]
A UK provider whose MARS software assesses, monitors and reports on vulnerable customers, one part of Consumer Duty outcomes work.
MorganAsh scores 1.8 out of 5 (35 out of 100) in the Buckingham Intelligence Consumer Duty and Financial Promotions Software Index 2026 and ranks 12 of 14. It is strongest for insurers, advisers and lenders evidencing how they treat vulnerable customers, and its best criterion is evidence of regulated clients at 4 out of 5. Not published or not stated on the pages read: regulatory content, integration, coverage of the three jobs and security standing.
Scores from the Consumer Duty and Financial Promotions Software Index 2026.
No award in the Consumer Duty and Financial Promotions Software Index 2026.
| Segment | Score out of 100 | Rank |
|---|---|---|
| For payment and e-money firms | 34 | 11 of 14 |
| For lenders and consumer credit firms | 35 | 10 of 14 |
| For investment and insurance firms | 36 | 12 of 14 |
The score out of 5 is the overall score out of 100 divided by 20. Leader goes to the top three overall, Best for to the first in each segment, and Top rated for to a score of 5 out of 5 on a criterion. Awards cannot be bought.
Where it scores best, and where to check closely, as shown in each ranking.
Insurers, advisers and lenders evidencing how they treat vulnerable customers.
What MorganAsh publishes on its own pages, read on 26 October 2026.
A UK provider whose MARS software assesses, monitors and reports on vulnerable customers, one part of Consumer Duty outcomes work. It publishes per-customer prices with a minimum, ISO 27001 and a long list of named insurers and advice firms. It does not cover promotions or horizon scanning, and its prices are labelled "starting from".
| Fact | What the provider publishes |
|---|---|
| Coverage | MARS: "Software and services to assess, identify, monitor, support and report on vulnerable customers" with "detailed monthly reports" and management information. No financial promotions or horizon scanning product. |
| Pricing | Standard: "Starting from £500 per year + VAT For up 300 customers (£1.67 per customer, per year)". Enhanced: "Starting from £725 per year + VAT" "(2.42 per customer, per year)". "200 customers (minimum)"; volume discounts; one month free. |
| Regulatory content | Not published; references the FCA's Financial Lives survey and checks each consumer on the Vulnerability Registration Service (Enhanced plan). |
| Integration | "Our API (application programming interface) integrates easily with other systems"; standalone use; bulk upload on Enhanced. No approval workflow or go-live time published. |
| Security | "MorganAsh is an ISO 27001-certified and Cyber Essentials Plus-certified company." |
| Clients | Clients listed include Royal London, Zurich, Canada Life, Quilter, St James's Place, Generali and Irish Life; testimonial from the CEO of Foresters Financial UK. |
| Date read | 26 October 2026 |
A fact that is not published is scored as not offered or, for a fee, as if it were high. It is never estimated.
Facts read on 26 October 2026 from: morganash.com, morganash.com/customer-vulnerability-software, morganash.com/clients.
Each score with the evidence behind it.
Each criterion is scored 0 to 5 against the best published offer in the Consumer Duty and Financial Promotions Software Index. 0 means not offered or not published. How it is scored
The other providers in the same ranking, ordered by score.
| Provider | Score out of 5 | Rank | Strongest for |
|---|---|---|---|
| Zango | 3.7 | 1 of 14 | Firms wanting wide regulator coverage and promotions review in one tool |
| Adclear | 3.2 | 2 of 14 | Payment, lending and investment firms with high marketing volumes |
| Ruleguard | 3.2 | 3 of 14 | UK firms wanting all three jobs on one platform |
| Archer | 2.6 | 4 of 14 | Large banks and insurers wanting regulatory change inside an enterprise risk platform |
| Bloomberg Regology | 2.6 | 5 of 14 | US firms wanting a published per-user price for regulatory change alerts |
| Relace | 2.1 | 6 of 14 | UK consumer credit, payments and wealth firms running a Consumer Duty programme |
| Corlytics | 2.0 | 7 of 14 | Global banks, insurers and payment firms tracking regulation across many countries |
| Sedric | 2.0 | 8 of 14 | US and UK fintechs and trading firms reviewing marketing and partner content |
| Saifr | 2.0 | 9 of 14 | US investment and insurance firms checking drafts against FINRA and SEC rules |
| Red Marker | 1.9 | 10 of 14 | UK, US and Australian firms scanning documents and partner websites |
| Aveni | 1.8 | 11 of 14 | Advice, wealth and lending firms testing outcomes across customer calls |
| CUBE | 1.6 | 13 of 14 | Global institutions needing regulatory change data across many countries and languages |
| Recordsure | 1.4 | 14 of 14 | Banks and advice firms reviewing calls and case files for outcomes evidence |
Full Consumer Duty and Financial Promotions Software Index ranking
Side by side on every criterion, fact and award.
Head-to-head comparisons cover pairs within the top five of each ranking. MorganAsh is compared with its alternatives in the table above.
Tell us what you need and where you operate.